Yes, you did read that correctly.
One U.S. clinic, in California (where else!), has tapped into the global phenomenon of selling off unwanted gold for cash by offering a unique service to its patients whereby they can trade their unwanted or broken gold, silver or platinum jewellery in exchange for cash towards beauty treatments, including the wrinkle busting drug Botox®.
DermFx whose clinics are based in Sunset and Redondo Beach, Los Angeles is offering this deal for 2 days only at the end of August.
gold for botox?
Erin Alonso, their lead nurse practitioner said in a press release:
“After hearing about Cash for Gold Home Parties and realising how much old, broken gold I had myself, I thought this would be a great idea in these hard economic times for our patients to be able to turn their unwanted gold into cash and procedures."
Gold being traded for botox?
So will it catch on here?
With credit still hard to come by, high inflation and talk of a ‘double dip’ recession, could this really be a viable solution to offer your clients who are desperate to stay ‘young’ no matter what the personal cost?
Somehow I think not, although the cynical observer would argue that it’d be the cosmetic dentists amongst us who’d be running off to the bullion dealers... “I’ll just swap your gold fillings and you can have a bit of filler madam”!
Author: Lorna Jackson
BSc. (Hons)
Lorna was the Editor of Consulting Room (www.consultingroom.com), the UK's largest aesthetic information website, from 2003 to 2021. She is an industry commentator on several different areas related to the aesthetic and cosmetic surgery industry; collating and evaluating clinical data, news and statistics and writing a magazine, blogs and feature articles for Consulting Room and various consumer and trade publications, including Aesthetic Medicine, Cosmetic News and Aesthetic Dentistry Today. Lorna regularly attends key conferences and educational events for the industry and has close contact with many of the suppliers who manufacture and distribute products and devices utilised in aesthetic medicine. Lorna also liaises with press and members of the media researching cosmetic surgery, with the aim of educating and raising awareness amongst the public.
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